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52-year-old Salpie Tatka says she doesn’t often mention her age because when she does, she begins to feel it.

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50 and Fabulous

If real life was like a Dove commercial, every person would be considered physically beautiful, regardless of age, skin tone and size. But in reality, the media is sending the 50-and-older crowd plenty of messages about conventional beauty—and the answer isn’t frown lines and stretch marks, despite what marketing tools the Dove folks use.