By Christina Fuoco-Karasinski
As the owner of Phoenix’s Giving Tree Dispensary, Lilach Mazor Power wants to take care of her customers naturally — literally and in theory.
So, when women approach her about menopause, she offers a hormone-free remedy — cannabis.
“Menopause is a natural and biological stage in every woman’s life,” says Power, the developer behind the cannabis lifestyle brand Kindred. It is available in 60 Arizona stores.
“We wanted to use nature as a medium to help manage the emotional and physical challenges that come with it.”
October is World Menopause Awareness Month, and Power is celebrating this life stage with her new cannabis for menopause brand Revelry.
The collection features “approachable and discreet THC-infused day and night capsules that are 100% hormone free and low calorie,” says Power, who co-founded the products with Stef Swiergol. During the COVID-19 pandemic, the health care needs of women increased and exposed a lack of wellness options in the market.
“Menopause is a natural and biological stage in every woman’s life. We wanted to use nature as a medium to help manage the emotional and physical challenges that come with it,” Power says.
Revelry is designed to alleviate the common symptoms associated with menopause and perimenopause and to improve sleep quality, focus and mood.
The daytime sativa gel caps are a microdose option that provide relaxation as well as mental focus, incorporating several different cannabinoids with anti-inflammatory benefits at 2.5 mg each. The nighttime capsules offer a calming and restorative THC:CBD 1:1 ratio at 20 mg each.
“It’s become our magic pill for women going through menopause,” Power says. “A lot of women have difficulty sleeping. This has been the formula we really find helps them.”
On July 4, Revelry released a CBD- and peppermint-based vaginal lubrication that has medical properties.
“Menopause doesn’t mean life is over,” she says. “We need to celebrate everything we’ve achieved. Let’s start a tribe and be a rebel.
“Our inspiration for Revelry was the modern woman, the mothers, partners, leaders and legends who need to keep moving regardless of menopause. The product line can easily be incorporated into a daily health regimen while also supplementing any homeopathic or medical menopause treatment,” Swiergol explains.
In the U.S., 6,000 women enter menopause each day, with 75% experiencing hot flashes, night sweats and other lifestyle-inhibiting symptoms. Recent analysis estimates the global femtech solutions industry will reach $1.15 billion by 2025 from $648 million in 2020.
Dispensaries pepper the Valley, but Power says Giving Tree is different in that education is important.
“We call ourselves cannabis concierge,” Power says. “We talk about cannabis and be part of your journey. Cannabis is uncomfortable or foreign to a lot of people. Everybody is welcome to come. There’s no pressure to buy anything. We want to maintain a relationship with our customers.
“We know how to match the best regimen for the customer’s lifestyle. That has been really good for people over 50. They have so many questions and a fear of walking into the store.”
Power entered the business after hearing stories from her husband, who is an emergency room physician. Patients kept visiting the ER for chronic issues and not finding a solution.
“I thought, what if we introduce other treatments and have a safe place for Western and Eastern medicine to have a safe conversation. When cannabis came up on the ballot in Arizona, thought I would sell cannabis.
“I was always a proponent. I just want to make sure customers understand how cannabis can be part of their lifestyle. It’s not a one-time thing.”
Giving Tree Dispensary
701 W. Union Hills Drive, Phoenix